To increase public awareness of EFRAT’s services so that as many women as possible know how they can access available support.
EFRAT makes information accessible using radio and television as well as billboards in central public locations and on local buses.
EFRAT designs and prints written publications for distribution in high schools, military bases, universities, to the general public and for couples who register with Israel's Marriage Registration Department. Lectures are delivered upon invitation at high schools, military bases and universities.
By welcoming groups into its warehouse for a tour or to view a video about its work, EFRAT shares its message with over 30 groups a month. Groups may choose to volunteer to package food and baby supplies for delivery around the country, becoming active partners in EFRAT's work and learning about its activities first hand.